About us
Global Cause Marketing, Inc and its founders, Peter Hirsch & Bob Gordon invite you to learn more about cause marketing, future-proofing your brand, social entrepreneurship as well as the full range of marketing solutions we offer our corporate clients around the globe.
Peter L. Hirsch
Social Entrepreneur
After graduating at the top of his class from Yeshiva University Cardozo School of Law in New York City where he was an Editor of The Law Review, Peter went to work with one of the nation’s premier law firms, Cravath, Swaine and Moore. In 1992, Peter left the firm to work full time in sales and motivational training and corporate consulting. Peter has consulted for many Fortune 500 companies and sales organizations, developing commission structures, policies and procedures, communication systems and sales strategies. Additionally, through political and business relationships, Peter has helped a number of corporations establish markets throughout Latin America, Europe and Asia.
A passionate Social Entrepreneur, Peter is also a sought after inspirational speaker, delivering talks and trainings, ranging from keynote speeches, to full weekend trainings, to sales and motivational talks before audiences of up to 80,000 people. Over 1,000,000 lives have been impacted by Peter’s messages on “Success by Design, not Delusion,” “From Success to Significance,” “Living the Significant Life,” “From Motivation to Mobilization,” “Communication for Transformation,” “Whose Retirement is it Anyway,” and “The Seven Secrets of the Money-Masters.” His first four books, Living with Passion, Success by Design, The Seven Secrets of the Money Masters and Living the Significant Life have sold millions of copies in dozens of languages around the world.
Peter received his doctorate in ministry in 2001 and has developed leadership and mentoring programs for business leaders and pastors in dozens of nations throughout Africa, Asia and South America.
Peter and Bob are the cofounders of Global Cause Marketing, Inc.
Robert B. Gordon
Advertising Exec, Creative, Film Director
Born in Providence Rhode Island the son of an advertising, radio and television executive. After graduating from the University of Miami Law School, Bob returned to his family roots and started from the bottom up in the advertising and film business. During his 38 years in the industry, Bob created and or filmed as a director/cinematographer many leading international global advertising campaigns for clients including Nike, Pepsi, Coke, Siemens, Heineken, SC Johnson, Chevy, Ford, Chrysler, Mountain Dew, Djarum, US Army, Chevron-Texaco, Exxon, Mobile, Bell, to name a few.
His campaigns have won many awards and have proven to be highly effective for clients. He has worked in nearly every phase in the advertising business, from creative director owning his own creative service company, upmarket, producer, film director and cinematographer. He created the first international commercials for brand Heineken. Sales rose as much as 40% after the launch of the campaign. Gordon produced the most successful launch of a new product in history with the launch of Diet Coke. He was tapped by Eastman Kodak to do the definitive film showcasing motion picture film. His work for brand Visa was chosen and is displayed in the permanent collection of advertising in the Museum of Modern Art in New York City.
Gordon brings a lifetime of work in all areas of traditional advertising to the table. He has seen the good, bad and ugly in the world of advertising. He helps us look into what the future holds for marketing based on what he has learned from the past. He discusses how companies can future-proof their corporate image to insure their legacy.
Marek Říha
Creative Director
„Creativity can never exist without the functionality,“ tells Marek all his clients. His main goal is to understand business by immersing himself in the customer experience. Therefore he can provide comprehensive creative services, ranging from strategic concept to design of websites and corporate materials.
Born in Prague, Czech Republic, for twenty years now he is active in the creative brand building business. He began his carieer in advertising agency Corpus, servicing IT and international clients and helping them understand the intricacies of Czech market. His first own agency was called Riehelen Design with an impressive portfolio of international clients as Pioneer, Bose, UPC or Farm Frites. His second company Insidea has serviced more than 100 clients and its reach is growing steadily. Integrated solutions across different channels have proven to be highly effective for the clients, with measurable increase in sales and ROI.